Poker Update – Football is a sport that reaches hundreds of millions, possibly even billions, of people all over the world, with hordes of fans tuning in to see the top clubs play.
The game’s global reach and appeal has not gone unnoticed by many poker and gaming companies, who view football as one of the many ways to market their brands. This has led to a number of sponsorship deals between gaming companies and some of the world’s top football clubs, many of which are still going today.
Here are the most prominent gaming/football partnerships that are currently in place.
French football club St. Etienne are decades removed from their glory days when they won five Ligue 1 titles and five Coupes de France between 1970 and 1981. That has not stopped Winamax Poker from being a key sponsor for the club, who have been back playing in the Ligue 1 for the last nine years.
It is a partnership that appears to be working for the company, should the statistics be anything to go by. According to Pokerscout, Winamax is currently eighth on the overall online poker traffic list, with a seven-day average of 1,320 players.
That puts Winamax in line with Bodog and puts it comfortably ahead of PokerStars’ French service. The latter fact is especially important considering that Pokerstars’ Spanish and Italian poker sites are by far the most popular in those countries.
