iGaming Business – French online betting and gaming operator PMU has agreed a four-year extension to its partnership with the French Football Federation (FFF).

The new agreement will extend a partnership that began in 2010, around the same time that PMU first launched its online sports betting service in France.

As a result of the deal, PMU will continue to serve as a major partner of the FFF alongside Nike, GDF Suez and Credit Agricole.

Last month, PMU also agreed a four-year extension to its sponsorship deal with Ligue 1 football champion Paris Saint-Germain.

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