iGaming Business – Online affiliate and sportsbetting service Freebets.com has announced its first foray into major horseracing sponsorship as part of an effort to boost its presence in the industry. The firm will lend its name to the 1:50 Grade Three Freebets.com Trophy Chase at Cheltenham Racecourse this Saturday at the track’s Festival Trials Day event.
Previously known as the Murphy Group Steeplechase, the race has a prize fund of £50,000 (€60,761/$83,116) and the winner is likely to return to The Festival at the racecourse in March. The race has attracted 19 runners at the provisional stage, with six previous Cheltenham Racecourse winners set to run the race. The news comes after the company signed a three-year sponsorship deal with the racecourse in September 2013 to promote its services.
