iGaming Business – International skill gaming platform CashPlay.co has become the first company to offer worldwide player-versus-player real-money skill gaming tournaments on Apple’s iOS App Store.
Produced by G4M3 Studios, Crazy Lazy Runner is the first App Store-approved game to feature Cashplay.co’s monetisation platform.
In addition to the endless runner game, CashPlay.co said that there are also 57 other titles from 31 different developers currently in the pipeline.
“This is a watershed moment for iOS developers,” CashPlay.co’s chief executive officer, Jarrod Epps, said.
“Instead of driving gamers away with ads or in-app purchases – methods that simply don’t work for the majority of titles – developers can use a competitive platform that not only makes money but also makes games more attractive to players.
“The fact we’re able to offer this worldwide brings a massive potential audience to the game.”
Juancho Carrillo, head of studio and G4M3 Studios, added: “Being able to quickly and easily integrate CashPlay.co’s player-versus-player cash tournaments into our game means there’s now a viable alternative to ineffective and disruptive monetisation techniques.
“Skill-gaming is a win-win for developers, bringing in extra revenue without interfering with gameplay.”
