The National Hockey League (NHL) has signed a fantasy sports and sports betting partnership with Paddy Power Betfair’s FanDuel brand.
On Monday, the NHL announced a ‘multi-year’ deal that enshrines FanDuel as the league’s “exclusive official daily fantasy partner and official sports betting partner.” The lack of exclusivity on the sports betting side reflects the similar partnership the NHL signed with casino operator MGM Resorts last week.
The deal will allow FanDuel to offer DFS players exclusive NHL content and prizes, while also tailoring free-play single-game DFS contests for marquee NHL events. As for the real-money sports betting side, FanDuel will enjoy the “use of official category designations” intended to appeal to sports bettors in betting-friendly jurisdictions.
More on the FanDuel & NHL Sports Betting Partnership at Calvin Ayre