English Premier League football teams Leicester City, Norwich City and West Bromwich Albion have all secured partnerships with gambling companies.
Leicester has agreed a deal with Betfair that will see the online operator become the club’s official betting partner.
Although the terms of the deal were not disclosed, it has been confirmed that the partnership will commence ahead of the 2015-16 season, which kicks off this weekend.
Meanwhile, West Brom has signed a one-year partnership with NetBet that will run for the duration of the 2015-16 season.
Under the agreement, NetBet will serve as the club’s betting partner and benefit from a branding presence on LED boards at the club’s Hawthorns home stadium.
In addition, Norwich City, which last season gained promotion from the second-tier Championship, has entered into a partnership with Coral.
Under the multi-year agreement, the terms of which were not disclosed, Coral will become the club’s official betting partner and sponsor one of the stands at the team’s Carrow Road home stadium.
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