BetVictor has struck a deal to become the global betting and gaming partner of English Premier League champion Chelsea.
Under the agreement, the terms of which were not disclosed, the online casino and sportsbook operator will benefit from branding placement throughout the team’s Stamford Bridge home stadium.
BetVictor will also work with the football club on a range of joint social media and digital campaigns for the new 2015-15 season, which will begin in August.
To mark the new deal, BetVictor will create a range of special betting offers and markets for Chelsea fans.
“We are delighted to welcome BetVictor into the Chelsea family, and look forward to working alongside one of the biggest names in global betting,” Chelsea managing director Christian Purslow said.
