Fantasy Sports Operator DraftKings Targets
US Sports Betting as Market Braces for Rapid Expansion
DraftKings is braced go nationwide with its mobile US sports betting platform as a result of its success jump-starting online and mobile sports betting in New Jersey last week. After going live with DraftKings Sportsbook as per guidelines created by New Jersey’s Division of Gaming Enforcement (DGE), it’s legal online betting operation is poised to be the number one digital bedding operation in the United States.
William Hill, Paddy Power Betfair and playMGM, MGM Resorts live betting platform, were all vying to be the first to bring sports betting to the mobile phone and digital domain. By building strategic Partnerships with Del Lago Resort and Casino in New York state and Resorts Casino Hotel in Atlantic City, however, DraftKings is showing strong signs of having the potential to be the dominant brand in online gaming. “I am excited to begin this new chapter in our story by officially launching what I believe to be the most innovative, mobile sports betting product in the US,” Jason Robins, CEO and co-founder of DraftKings announced recently.
That said, William Hill, San DVD, play MGM and The Stars Group’s BetStars continue to aggressively pursue their share of a market anticipated to be extraordinarily lucrative. The revenue that DraftKing’s test run generated in the state of New Jersey last week will be made available in September when the New Jersey Division of Gaming Enforcement (DGE) reveals its August Sports gambling figures.
To say that DraftKings targets US sports betting is just the beginning. All the other major operators in the US sports betting industry are anxious to see how the numbers are going to pan out as well. Fans can expect to have more options to bet and win money than ever. William Hill, FanDuel, playMGM and The Stars Group’s BetStars are also poised to release products that will compete with Draftking’s Sportsbook by September, which means that fans will have no shortage of cutting edge live gaming apps that will enable them to strategize, place bets and win.
