The Dallas Cowboys became the first NFL team to have an official casino designation, announcing a partnership with WinStar World Casino and Resort on Thursday.

“The Dallas Cowboys take great pride in aligning themselves with the best brands in the world,” owner Jerry Jones said. “It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”

Teams may now accept advertising money from casinos, although direct relationships with sportsbooks are not permitted.

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