The Cosmopolitan Las Vegas has announced that it will transition from its Identity loyalty program to the award-winning MGM Rewards program starting in February next year. The move will give members the ability to earn and redeem points across the company’s 20 premier U.S. destinations.
Members of the Identity program will retain their offers and benefits through January 31, 2024, and their points will carry over to their membership with MGM Rewards. Guests currently in both programs can continue to utilize their Identity benefits and earn and use Identity Points at The Cosmopolitan Las Vegas through the end of January next year, and rest assured that all Points will transfer to their MGM Rewards accounts. Combined Tier Credits will be used to determine Tier Status with MGM Rewards.
“Welcoming The Cosmopolitan into MGM Rewards is an important and exciting milestone in the evolution of our loyalty program experience,” said Steve Zanella, Chief Commercial Officer for MGM Resorts. The Cosmopolitan will add an entirely new set of ways for gaming and non-gaming customers to enjoy all of the unforgettable, exceptional moments MGM Resorts and Las Vegas have to offer.
Additionally, beginning in February with the program’s integration, all MGM Rewards members will have the ability to earn and use MGM Rewards Points, Slot Dollars and Tier Credits across their experiences at The Cosmopolitan Las Vegas, including the resort’s incredible array of accommodations, dining, entertainment, slots and table games. MGM Rewards is committed to ensuring a seamless transition. Identity members will receive communications prior to the integration with detailed information about the transition to MGM Rewards. Until the transition, Identity members may continue to play and earn with Identity and their earnings will be recognized when determining their MGM Rewards Tier Status in 2024.
The announcement of the integration into MGM Rewards comes quickly on the heels of MGM Resorts’ announcement of an exclusive long-term strategic licensing agreement with Marriott International and the creation of MGM Collection with Marriott Bonvoy. The MGM Collection will launch in October 2023, and ultimately encompass 17 of MGM’s unrivaled resorts, representing more than 40,000 rooms in Las Vegas and other cities across the U.S. In addition to being part of the MGM Collection, The Cosmopolitan Las Vegas will continue its relationship with Marriott Bonvoy’s Autograph Collection Hotels brand.
