iGaming Business – UK bookmaker Coral is to join forces with California-based social and mobile games developer Ruby Seven Studios to launch new social gaming applications for customers around the world.

According to the Mobile-ent.biz website, Coral said the new partnership will allow it to develop a network of social gaming customers and followers for its various slots and gaming brands.

The first title to be developed under the joint effort will be Coral’s land-based game ’The Magician’ and ‘The Magician Triple Pots’.

The new titles will be launched in social games alongside a number of other titles, including Coral’s most recent application ‘Wild Magic’.

Mark Kemp, e-gaming director at Coral, said: “With Ruby Seven’s excellent international social gaming experience, expertise and existing customer publishing base, this agreement enables us to take Coral’s own successful UK games innovatively into international social gaming markets.”

SOURCE