US-based racing, gaming, and online entertainment company, Churchill Downs Incorporated (CDI) has announced that it will be entering the online sports betting sector in the US through two new partnership agreements with SBTech and the Golden Nugget Atlantic City.
The agreement between CDI and SBTech will see the later provide an online gaming platform including a consumer website, mobile apps, and back office systems.
The aim of the partnership with SBTech is for CDI to enter the online gambling sectors of New Jersey and Pennsylvania, where online gambling and sports betting has already been approved. Mississippi will also be targeted but only for sports betting.
Commenting on the new partnership with SBTech Bill Carstanjen, CEO of Churchill Downs, said: “We have the unique opportunity to leverage our knowledge and experience operating the largest legal online horse racing wagering business in the U. as we enter the online gambling and sports betting markets.”
Richard Carter, Chief Executive Officer of SBTech added: “We are thrilled to be partnering with Churchill Downs and to introduce our award-winning iGaming and sports betting platforms in the US We both share a deep commitment to technological innovation and excellence, and we look forward to working with them during this exciting time in the history of the US gaming market.
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