After much fanfare, Massachusetts sports betting has finally arrived. Right now there are only three locations accepting wagers in the state, and they are all land based. But that doesn’t mean the activity will stay that way for long. Plans are that mobile betting will be live before March Madness games begin. And when that happens, rumors are that as many as eleven online operators could be accepting bets from residents. Things have been steadily moving toward the official launch of Massachusetts sports betting ever since the legislation was signed into law by the governor in August of last year….

We’re less than a week away from the big game! So it’s time for you to get your Super Bowl bets in! A majority of states in the US now regulate gambling on sporting events. But even if you don’t live near a casino, or perhaps want a better deal than what you can find, our friends at Everygame have you covered. For this year’s Super Bowl bets they are offering players a Super Bonus! Up to $750 in extras, in fact! Everygame is one of the oldest and most trusted names in online sports betting, and we’ve been doing…

Parent company Flutter Entertainment believes that they will see nearly $5 billion in earnings generated by FanDuel revenue before the year 2030. This from projections that their US-facing brand will generate as much as $16 billion in sports betting handle by that time. The company feels that in just seven years, FanDuel revenue will have the potential to make up to five times the amount of cash it produced last year, which would translate to a handle somewhere between $15 and $16 billion. What’s more, is Flutter believes the whole US sports betting market would be worth over $40 billion…

The National Basketball Association has joined our friends at the American Gaming Association and their Have A Game Plan: Bet Responsibly public service campaign. Through the partnership, the NBA and AGA will educate basketball fans on the fundamentals of responsible sports wagering by providing turnkey resources for use by the league’s 30 teams.  Campaign content will include in-venue, broadcast, digital and social media promotion. Launched in 2019, AGA’s Bet Responsibly campaign unites the sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet: Set a budget and…

As sports betting operators gear up for the fiercest marketing battle during this year’s Super Bowl, going as far to sell out FOX’s ad capacity well in advance of the event, Charles R. Taylor, professor of marketing at the Villanova University School of Business, is available to discuss breaking news about advertisers ahead of game day. He has some predictions about what we may see on Super Sunday. First, while a few advertisers may attempt to stand out with brand activism messages, we will see less emphasis on controversial social messages than in other recent Super Bowls. With a 30…

The sports betting site Betr recently became the first American operator to ban credit cards for making gambling deposits. The use of credit cards for any form of gambling has been a point of contention between gamblers and industry opponents for years in the United Kingdom, and now Betr looks to be getting ahead of the curve here in the United States. For the past several months, This Week in Gambling has been generating sports betting headlines that warn of a potential backlash against the betting industry in this country. As gambling on sporting events continues to spread, and operators…