Caesars sports betting now operates 17 sports books across the United States, and Nevada, New Jersey, Massachusetts and Pennsylvania in particular. The company is now eying Iowa as the next field for expansion with legislation still pending.
During the quarter, Caesars landed an important partnership with DraftKings which continues to be part of the corporation’s attempts to break into new revenue streams. While adopting DraftKings’ solutions, Caesars will continue to push forth with its own branded app.
There has been significant backing from the likes of NFL, Bleacher Report and a number of sports organizations.
Tribal operators have been disinclined to collaborate with private businesses encroaching on their territory, but in places like California, Caesars successfully introduced the Harrah’s Northern California located near Sacramento, CA in late April.
At a time when gamers and sports bettors are increasingly withdrawing to play remotely, Caesars’ Las Vegas properties managed to register +0.8% increase, a modest but important growth factor.
Caesars sports betting is facing stiffer competition in Atlantic City where the corporation owns three hotels, to name Harrah’s, Bally’s and Caesars.
Read more at the Gambling News