Caesars Interactive will soon enter the online gambling ring with its World Series of Poker site at WSOP.com. It’s the second fully-legal, pay-to-play online poker platform in Nevada. The site goes live at 9:19 a.m. today, a play off its release date.

The buzz leading up to the launch is undeniable: more than 12,000 players already have signed up. This is all coming together a mere four months after Station Casinos rolled out their Ultimate Poker, which was the first real money, regulated site in the state.

After four years of development, Caesars‘ all-star team of programmers and online specialists have been feeling the pressure of rolling out a new model tied to an existing brand, particularly one that’s widely popular and hugely successful. WSOP.com reflects a brand that is 43 years old, and one of the best-known poker brands in the world.

“Sleep? This is poker,” said Seth Palansky, vice president of corporate communications for Caesars Interactive. “Even when we sleep we dream about poker … Everyone understands that the bar is very high in terms of expectations, and we all feel the need to try and deliver to meet the expectations. But the pressure is good for us. It has kept the team focused on not settling.”