From iGaming Business – Shares in bwin party have jumped 24% since last Friday following rumours the group was thinking about splitting up into regulated- and unregulated-focused operating entities.
The rumoured move to a regulated markets unit, first reported by Mergermarket, would enable bwin party to attract a broader investor base and agree further joint ventures with US casino operators, it already has agreements in place with MGM and Boyd Gaming there. Bwin party recently announced a switch of focus to 10 regulated markets and plans to be among the top 3 operators in those markets within the next five years.
A division focused on unregulated markets would enable the group to generate revenues and returns to investors without the regulatory costs the company has to bear in countries like France, Spain or Italy.
