iGaming Business – Dragonfish, the independent business-to-business arm of 888 Holdings, has signed a four-year extension to its supply agreement with Cashcade, the internet bingo subsidiary of online gaming operator bwin.party.
Under the deal, bwin.party bingo brands such as Foxy Bingo and Cheeky Bingo will continue to run on the Dragonfish bingo platform.
Yaniv Schwartz, senior vice-president, head of Dragonfish, said that the company was “delighted” to have extended the “long-standing” agreement.
“This will allow bwin.party’s customers to continue to enjoy the Dragonfish bingo platform’s rich set of content, unmatched mobile proposition and entertaining features,” Schwartz said.
Golan Shaked, director of Games at bwin.party, added: “Extending the relationship will allow us to focus on implementing our growth strategy supported by a solid product roadmap that will increase our mobile footprint, expand our content offering and allow us to widen our market segments.
“Under the new agreement, we will look to secure a unique point of differentiation and potentially open up other revenue streams by introducing some of the most successful bwin.party proprietary games onto the Dragonfish bingo platform.
“The agreement will also support the execution of bwin.party’s tactical shift from ‘volume to value’ by enabling it to focus on developing its sports and poker products in-house.”
