Why would there be a doubling of British and Irish World Cup turnover? Well, bookmakers located in Ireland and Britain have revealed that they expect that a younger, more tech savvy football audience to help double turnover on World Cup betting next month.

Speaking to media, William Hill Trading Director Terry Pattinson said that his company will expect to double their £100 million in betting turnover that occurred during the World Cup in 2010. He bases that estimation on younger punters who are more casual in their betting patterns, as well as increased focus being placed on in-play bets.

“Most of the popular bet types are around players, whether they score goals, get yellow or red cards. How many corners in a match. It’s about action,” Pattinson said.

Paddy Power is also expecting to double up on turnover, was about €80 million in 2010. “It will be an enormous, one in four year opportunity, to attract mass market customers,” said Patrick Kennedy, Paddy Power CEO.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom or Britain, is a sovereign country in north-western Europe, off the north-­western coast of the European mainland. The United Kingdom includes the island of Great Britain, the north-­eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland.

This British and Irish World Cup story originally appeared on Casino News Authority.