Betway has rolled out a new television advertising campaign to coincide with the start of the 2015-16 English Premier League football season.

Due to be broadcast in the UK and Ireland, the campaign has been designed to showcase how the Betway mobile application can help bring fans closer to the action.

Created by the Above+Beyond agency, the campaign highlights the markets on offer from Betway, as well as the operator’s ‘Insider’ blog that gives customers betting tips and advice.

UK pay-television broadcaster Sky will feature the adverts during domestic league and cup games on its Sky Sports service, while commercial broadcaster ITV will also air ads during Uefa Champions League highlights programmes and live England international games.

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