BetMGM has announced a sports betting partnership with X, formerly Twitter, to become the social media platform’s exclusive Live Odds Sports Betting partner. The first-of-its-kind partnership between a premier social media brand and a sports betting operator will integrate BetMGM’s odds and branding into X, with each game linking to BetMGM’s website and app.

X users in the United States can explore BetMGM’s latest betting odds on pro football, with each of the major professional and college sports expected to follow in the coming weeks. The odds interface provides an easy click through for each game to BetMGM’s app or website, creating a seamless user experience. The integration of the sports betting partnership will continue to evolve and grow in its functionality over the coming months.

X CEO Linda Yaccarino said, “Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.”

As BetMGM continues to expand into new markets and creates sports betting partnership deals, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Through the integration within BetMGM‘s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.