From iGaming Business
After launching a new mobile casino solution four months ago in partnership with Playtech Limited, land-based and online operator Betfred has announced that the platform has gone live with an in-house sportsbook.
Betfred revealed that the launch of its new mobile sportsbook follows 18 months of work from its 25-member development team located at Manchester’s Sharp Project.
“It’s an exciting time for all of us but, most important, our customers will see a real difference,” said Andrew Daniels from Betfred.
“Having our own platform will enable us to develop new products in-house and have the best mobile product in the market. We will be no longer be reliant on a third party meaning we can drive the product and give customers what they want.”
Betfred stated that its mobile platform includes apps for its popular Goals Galore fixed-odds football coupon as well as lotto and virtual sports also developed at the Sharp Project.
“Our customers will find that the user experience on our new sportsbook is second to none,” said Stuart Magowan from Betfred.
