iGaming Business – Online gambling company Betfair has launched the first television marketing campaign for its Betfair Bingo online bingo brand.
According to the Bingosupermarket.com website, the new campaign will focus on the mobile gaming aspect of Betfair Bingo, rather than traditional desktop gaming platforms.
A voice-over on the television advert highlights how players can play Betfair Bingo on their mobile or tablet device ‘anywhere’ and ‘on the go’.
The television spot also includes an introductory offer for new players, who will be given £40 to spend when £10 is deposited.
