iGaming Business – Online poker and casino provider Amaya Gaming has entered into an agreement with US operator Caesars Interactive Entertainment (CIE) to launch its CaesarsCasino.com online casino service in the state of New Jersey.
CIE already has a deal in place with 888 for online poker in Nevada and New Jersey but has opted to go with Amaya for online casino products for residents of the east coast state.
Under the new deal, Amaya will provide CaesarsCasino.com with its Amaya Game Office igaming platform and suite of online casino gaming content for web and mobile applications – subject to applicable licencing and regulatory approvals.
“This is an immense win for us, one that should extend our online gaming footprint significantly in the United States as well as contribute to our recurring revenue in future years,” David Baazov, Amaya chief executive, said.
“It is the direct result of the investments we have made in both our Amaya Game Office platform, which has gained significant traction, and in preparation for our entry into the emerging regulated online gaming industry in the United States.”
Mitch Garber, chief executive of CIE, added: “It allows us to tailor our product offering and integrate seamlessly with third party content, manage relationships with our customers, and conduct cross-promotional activities with our Caesars hotels.”
