iGaming Business – 888sport, the sportsbetting division of online gambling operator 888 Holdings, has announced the launch of a new multimedia advertising campaign in the UK as part of a move to help promote improvements to its sportsbetting service.
Titled ‘Bet You Can’, the campaign will be the first to introduce television advertising for the 888sport.com domain, as it will run across several major UK television networks as well as online and through various outdoor advertising.
The campaign will highlight new in-play and pre-event markets that have been integrated into the 888sport back office, as well features such as the ‘Cash-In’ option that allows players to cash in on their bet anytime during a match for adjusted winnings.
It will also promote the 888sport welcome package and the operator’s mobile app that is now available in both Android and Apple devices.
“The new 888sport advertising campaign is the culmination of a period of growth and improvement for 888sport, which has seen us align our sport platform with the rest of our offering and enhance player value through more efficient engagement like never before,” 888’s senior vice-president, Itai Pazner, said.
