iGaming Business – Kambi Sports Solutions, the sports betting subsidiary of Unibet, has agreed a four-year deal with 32Red to provide the online gaming operator with a fully managed sportsbook solution. The operator said the agreement would enable it to offer a better sports betting experience to customers of its 888sport.com website.
Under the deal, the Kambi sportsbook will be fully integrated with 32Red’s Microgaming platform, enabling players to move seamlessly between casino and sport.
32Red confirmed that the service would be live in time for this summer’s 2104 Fifa World Cup football tournament.
“We are thrilled to be partnering with Kambi who we see as the leader in their field,” 32Red chief executive officer Ed War said.
“This partnership will enable 32Red players to have access to a first-class sports betting product online and across all mobile devices.”
Kristian Nylén, chief executive officer of Kambi Sports Solutions, added: “The 32Red brand has strong equity and the business has ambitious growth plans in the sports segment that are aligned with Kambi’s vision.
“The agreement will enable 32Red to provide its customer base with an exceptional sports betting experience.”
