iGaming Business – Online gaming operator 32Red has sealed a sponsorship deal with Italian Serie A football club Bologna.
Under the two-year partnership, which will cover the 2013-14 and 2014-15 seasons, 32Red will serve as the official casino partner of the club.
32Red will be hoping that the deal helps to boost the profile of the brand in Italy, where the company has been licensed to operate since November 2012.
The sponsorship deal includes both on and off-line co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club’s official website.
“We are proud to be partnering with Bologna, one of Italy’s oldest and best known clubs,” 32Red chief executive officer Ed Ware said.
“Our previous associations with Swansea City and Aston Villa helped establish 32Red as a trusted and leading casino brand in the UK and we see Bologna as an ideal partner to help promote the 32Red brand in Italy.”
